About Us

Inspiration for the Brand

As an engineer by education, I've always been fascinated by problem-solving and innovation. Growing up in a humble background, I learned the value of confidence and the impact of dressing well. However, despite investing significant amounts in outfits for events, I often found myself dissatisfied. I always felt disconnected from mainstream fashion because it didn't reflect my culture or heritage. This dissatisfaction sparked the idea to fill the gap in the fashion industry for ethnic wear that not only complements a woman's personality but also makes her feel like a showstopper at every event. I wanted to blend graceful designs, uniquely handcrafted by artisans, with the confidence-boosting power of clothing.